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Consulting Skills — Marketing for Professionals -
This issue offers seven articles
describing the methods and philosophies that today’s consultants, both
internal and external, use to market themselves and their services.
(Click here to order)
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Solution Marketing - Rob Middleton
explains what it means to be a solution marketer — the focus is on the
client.
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Rethink Your Marketing - Executive
coach Paul Lemberg offers marketing advice – understand the big
picture. Do this periodically.
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Being a Skilled Professional is Not
Enough - Mike Jay has some hard business realities for today’s
marketplace, and identifies avenues to success.
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Nonstop Networking -
The opposite of networking? Not working. Andrea Nierenberg makes a
compelling case.
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Sure-fire Marketing Strategies - Shana
Pooner has a list of twenty things anyone can do,
and everyone should.
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Are You Selling to the Right People? -
Susanna Opper and Will Ryan point out that the best product or service
doesn’t sell if you’re not talking to the right people.
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What’s New and What’s Still True in
Selling Consulting Services - Carol Hartman has ideas on things
that are new; things that are truer than ever.
Strategic Marketing For Professionals -
Here are five articles that overview marketing for professionals
who provides intangible services. These articles offer ideas that help you design the strategy for your business. Use them to lay a
foundation for your marketing effort, to provide an infusion of
ideas and energy, or to get a few new hints that will provide a big
payoff.
(Click
here to order)
Build Results With Data-based Marketing - Andrea L. Schutz
offers ways to increase effectiveness and reduce risks by tracking
marketing results.
Business Development Report Card: The Three Rs - Judy Feld
shares a way to assess your marketing plan and to make sure it’s
getting you the results you want.
Rethink Your Marketing - Paul Lemberg lays out five simple,
timeless steps that get you going and produce results.
Your
Consulting Brand - Differentiating yourself pays. Paula
Yardley Griffin recommends adapting these lessons from consumer
product marketing.
Bring
Authenticity to Your Marketing— Two Simple Exercises - Molly
Gordon shows you two powerful methods for engaging you in your
marketing.
Marketing on a Budget -
This issue offers ideas and tools for effective marketing that
won’t drain the budget. The authors offer clever and creative twists
on traditional strategies like networking, press releases, and
mailing. And you’ll find a packet of great new ideas as well. These
are ideas you can use at any stage in building your business, and
energy generators for your marketing anytime.
(Click
here to order)
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 Effective and (Almost) Free Marketing Research - Roberta Guise
illustrated that effective research can be simple. It doesn’t have
to take much time, and it can provide you with priceless
information to promote your business.
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Sure-Fire Marketing Strategies - Shana
Spooner offers twenty low cost, yet highly effective strategies
essential to growing your business.
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Non-stop Networking .-.Andrea Nierenberg
reports that the opposite of "networking" is "not working." Here
are her list of proven networking strategies you’ll use throughout
your career.
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Make it Real to Build Value - Tom Leal
reminds us that credibility is vital in our business. Here are
some ideas to build credibility-and increase profits.
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Keep Those Marketing Ideas - Paula Yardley
Griffin suggests an effective way to help yourself generate and
record creative and powerful ideas for marketing.
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Postcard Power - Want to differentiate
yourself and your marketing? Maria Marsala has some ideas.
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Using Press Releases to Generate Media Coverage
- Mitchell Friedman, the marketing master, demonstrated how to
do this important thing well and receive the valuable press
coverage your competitors will wish they had.
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